It’s no wrong to rephrase the simile “as brittle as glass” to “as brittle as trust.” Yes, once lost, it is extremely difficult to regain trust. Unassailable and unfathomable trust is not only the foundation for personal relationships but also for business relationships. Public trust is one of the key factors for successful businesses across the globe.
Social media is the buzz in the world of technology for the past few years. And the three darlings of social media — Facebook, Twitter and YouTube keep companies in “red alert,” with the power of a single post, a single tweet and a single video. In today’s world, one can see businesses made and ruined, personal brands built and defamed, all because of the so called ‘social media power’.
Social Media Effect in Loss of Public Trust in Business
Here are a few short and sweet stories on how social media drastically affected brand reputation —
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